$12.00 bottle /
$65.00 pack of 6 /
$190.00 box of 20
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360ml Glass Bottle
INCREASING COMPETITIVENESS THROUGH THE USE OF SUPERIOR WATER
Water comprises 80% of soju, and is thus an important factor in determining the taste and quality of soju products. As a result of in-depth research into various water options, Lotte Liquor has chosen alkaline water to be used for the production of its soju products. Alkaline water is characterized by fine water particles and abundant minerals; when used as an ingredient in soju, this produces a smooth taste and a soothing sensation in the throat.
"CHUM-CHURUM" BECOMES SOFTER WHEN SHAKEN
"Chum-Churum", a "soju by different water", brought a new sensation to the soju market. Since its appearance in 2006 as the first soju product with a significantly lengthy name, Chum-Churum has positioned itself as a smooth soju, making the most of its beneficial and invigorating characteristics.
This brand name means that body conditions will be back to normal the day after drinking, referring to the fact that hangovers are prevented due to the use of alkaline water as its key ingredient. in addition, fine water particles that are specific to alkaline water merge closely with the alcohol, resulting in a smooth taste and a soothing feeling in the throat.
We added to the special characteristics and the popularity of "Chum-Churum" by introducing a method of shaking and drinking the product, through a "Shake Campaign".
Soju has a clean, neutral taste that makes it a good accompaniment to Korean food or Korean snacks. People often say that the taste reminds them of vodka, but most commercial soju sold today has a sweeter and less aggressive flavor than vodka.
Soju was first distilled in Korea in the 1300s, and historians believe that the Mongols brought the Persian technique to Korea. It became one of the most popular spirits in Korea over the centuries until the Japanese occupation, when soju production was strangled and sake and beer became more popular. Following the liberation of Korea from Japan and the Korean War years in the 1950s, soju production was again in jeopardy by the rice shortage in the 1960s. The government made it illegal to use rice for soju, so instead distilleries began to use sweet potatoes, wheat, barley, and tapioca as replacements.
Most soju today is made not just with rice, but in combination with wheat, barley, tapioca, or sweet potato. Many members of the older generation prefer the stronger bottles of soju, but younger folks like the milder taste of the lower alcohol content varieties. Flavored soju is also now popular in flavors like apple, lemon, and peach, and it is also used in mixed drinks and alcoholic punches.
Korean Alcoholic Drinks―Including Soju, Makgeolli, and Beer―Are Actively Exported to 90 Countries… Korean Traditional Liquors Receive Multiple Awards at World’s Major Spirits Contests Many Foreigners Become Interested in Korean Drinking Culture After Watching Psy’s Music Video “Hangover”
The status of Korean alcoholic beverages in the world is rising. Thanks to Hallyu (Korean culture wave) content such as Korean TV dramas, more and more foreign consumers are becoming curious about Korean alcoholic drinks like soju and makgeolli. Korean alcoholic beverages are actively exported to 90 countries in the world. Their export volume averages USD$400-450 million per year.
Soju is the biggest export product among Korean alcoholic drinks. The Korean distilled liquor is comparable to whisky in the West and the vodka of Russia in taste and quality. It is receiving a favorable evaluation among foreigners.
Slightly Bitter Taste and Delicate Scent, Soju
Soju is distilled liquor made of ethyl alcohol and water with the addition of sweeteners. Many foreign consumers who drink soju say that the advantages of soju are in its slightly bitter taste and delicate scent. Foreign consumers generally have soju in cocktails because―compared to vodka or whisky―soju is low in alcohol content and calories but matches well with other liquors.
Japan is the biggest importer of soju. It accounts for 70 percent of the total soju export volume. Recently, thanks to the popularity of Korean TV dramas in China, many local people visit Korean restaurants and order soju. The main brands of soju distributed in foreign markets are Chamiseul (produced by Hite Jinro) and Chum-Churum (produced by Lotte Liquor)
|Brand Name||Lotte Liquor|